Abu Dhabi, Al Ain and Al Dhafra regions recorded an increase in hotel guests - Abu Dhabi up with 16.3 percent, Al Ain with 2.4 percent and Al Dhafra with 20.4 percent.
According to statics, the rate of guests staying in Abu Dhabi hotels has rose about 15.2 percent this February as compared to February’2017.
As per Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the figures show upswing in the number of Chinese guests in the market.
In comparison with last year February’s figures, 405,849 tourists have visited Abu Dhabi’s 162 hotels and hotel apartments this year which is over 53,000 more visitors in 2018.
Abu Dhabi, Al Ain and Al Dhafra regions recorded an increase in hotel guests - Abu Dhabi up with 16.3 percent, Al Ain with 2.4 percent and Al Dhafra with 20.4 percent.
The comparable growth digit in multiple countries with China has been notable with an 83.6 percent increase. UK is following with 31% increase, India with 29.1%, Germany with 23.1% and the United States by 16.2% growth.
Abu Dhabi’s investment on Baidu- the Chinese equivalent of Google has escalarated Chinese guests in the country. The investment on Baidu resulted on a 50-fold increase in the traffic to the Chinese language version of the Visit Abu Dhabi website over the last three months.
Saif Saeed Ghobash, director general, DCT Abu Dhabi, said, “We are continuing to consolidate and build on the success of 2017, with our digital campaign and targeted investment in China especially prominent.”
"Our focus markets in India, UK, Germany, France and the US are all performing particularly well, each recording more than 16 percent growth in February."
Abu Dhabi is aiming to attract 8.5 million visitors by 2021.
The Hotel occupancy rates have increased in February for the 131 hotels of Abu Dhabi and the rates for the Al Ain Region and Al Dhafra Region has decreased. The average span for the visitors stay has decreased slightly all three regions.
