Leila a casual dining restaurant brand from Lebanon is expanding into the UAE via franchising.
Leila a casual dining restaurant brand from Lebanon is expanding into the UAE via franchising. The brand has signed Pinnacle Restaurant Management Company as its master franchisee for the Emirati market. The brand’s flagship store will open at Mirdif City Centre, Dubai in the coming weeks. Moreover, the company is targeting a total of three outlets by the end of the first quarter of 2012 with three more outlets in pipeline. Leila already has three restaurants in Beirut, two in Kuwait and one in Bahrain, along with a café, 'Kahwet Leila' also in Beirut, and with the brand soon to be serving customers in Egypt and Saudi Arabia. The restaurant offers authentic Lebanese food. Food Trends Corporation (FTC) is the owner of the Beirut-based food chain ‘Leila’ which originated in 2006.