The free app is a platform for designer and brands to showcase their works of art, connecting them to a larger network of fashion buyers.
Fashtory, a Saudi-based online directory and network for fashion admirer and designers, has recently launched in the UAE.
The free app is a platform for designer and brands to showcase their works of art, connecting them to a larger network of fashion buyers.
The concept is created by fashion expert Alanoud AlMubarak, which aims to deal with the shopping issues faced by the buyers, struggling to find extraordinary designs in a market.
It hopes to be a competition for the fast fashion market by making designer brands to emerging brands handy for everyone.
Fashtory includes clothing, jewellery, shoes and accessories, and categorizes products that can be easily browsed by locals and tourists alike.
The users will have to register to the app before they can browse the products from stores based in their location.
Designers from 21 countries are currently an apart of this platform including the designer Pose Arazzi and Ahnde from UK.
AlMubarak said, “I created Fashtory out of a genuine desire to help women who wanted one of kind pieces but didn’t have the time to search for them. I also wanted to give designers an opportunity to showcase their creations and a platform to launch their careers.”
The app is available in both, App Store and Google Play and it is completely free of cost.
