Clark said Emirates may have underestimated value of premium economy.
According to its president, Sir Tim Clark said Emirates airline will launch its much anticipated premium economy offering in 2020 on the newly-ordered A380.
Premium economy is leveled at between economy class and business class and considered as a potentially lucrative product option for airlines facing tough macroeconomic conditions.
In a previous interview Clark said “may have underestimated the demand for premium economy”, and that it was seriously considering introducing the premium economy option for some of its aircraft.
Clark said Emirates may have underestimated value of premium economy.
Airline is looking seriously into cabin size and rows as it looks to bring the new cabin product to the market
Clark mentioned on the airline podcast that premium economy, which remains a hot topic in the company.
Clark told in World interviews, which are broadcast on all the airline’s flights, “We have already ‘spec’d out’ the airplanes; we know exactly what we’re going to do, where we’re going to place these seats, which zones and how we’re designing the product.”
He added, “We’ve just got to make absolutely sure that the maths stacks up.”
“The airplanes that we ordered, the latest A380s - the first six of which come in 2020 – we will be installing premium economy in those, and it will be an Emirates premium economy, so it will be special.”
Clark said, “Demand for First Class, remains strong in the Middle East and will continue into the future.”
He said the First class on its Boeing 777 flights to Geneva and Brussels are always full, and Emirates is working to get them onto the A380 as soon as possible.
