North America's sports pub brand Beef 'O' Brady's enters Qatar via franchise route.
North America's sports pub brand Beef 'O' Brady's enters Qatar via franchise route. The brand has signed master franchise agreement with 'Food Fabulous' to open five restaurants in Qatar over the next 10 years. Beef 'O' Brady's has also secured additional LOI's to further develop the brand abroad in Oman, Kuwait, Morocco, Jordan and Lebanon. The first Beef 'O' Brady's location in the country is expected to open by November 2012. Besides, Tampa-based franchise previously signed development agreement in the Saudi Arabia and Bahrain which were the brand's first overseas deals. Founded in 1985, Beef 'O' Brady's is recognised for its signature Buffalo-style chicken wings and community activism.