Baskin Robbins, a leading ice cream retailer is all set to open 70 new stores across the Gulf region this year.
Baskin Robbins, a leading ice cream retailer is all set to open 70 new stores across the Gulf region this year. The company is looking for major expansion of the brand in the United Arab Emirates (UAE) and has plans to infuse $150,000 on the development of new stores. Currently, the brand has well established presence in the Middle East through 500 locations including 135 in the UAE.
Also, Baskin Robbins is planning to broaden its range of low-fat and sugar- free products. Baskin Robbins established in 1946 in Glendale, USA began franchising in 1948. The company today has positioned itself as largest international specialty ice cream brand with more than 5,600 stores across the world.
